Est. 1946 · Jamaica, New York
Fresh, since the beginning. — two directions for the rebrand
The final cut — eighty years in two and a half minutes, in the official brand: the archive, today's kitchen, Borenstein's real dishes served on board, and the new identity stamped throughout. The two earlier cuts sit below for reference.
Each concept is a fully working website, not a mock-up — scroll them. Same facts, two different souls. They are built to be mixed: a favorite direction can borrow any section from its siblings.
Certification as luxury. One unbroken chain-of-custody line runs the entire page from market crate to galley door, stamping OU, FDA, USDA, flight-day and sealed-transfer seals as it goes. The strictest supervision, worn proudly.
Open Concept D ↗
What their work feels like at seat 14A: a cabin window where the light moves from day to dusk as you scroll, clouds drifting past, a meal composing itself course by course. For airline brand teams, not just procurement.
Open Concept E ↗The offer in eleven slides — the film, the website, the bundle, and how payment works. Use the arrows (or arrow keys) to walk through it, or open it full-screen.
1 / 11
The link below is the agreement and the payment in one — review the engagement, sign electronically, and the payment page follows. Nothing is due until you sign.